All main SEOToolMatcher tools included
SEO Subscription Command Center
Compare SEO tools pricing before the plan limits surprise you
Review Semrush, Similarweb, Ahrefs, SE Ranking, Moz, Serpstat, SpyFu, Ubersuggest, Screaming Frog, and Surfer SEO by subscription model, billing cadence, plan limits, data access, and workflow fit.
4 tools verified14 exact plan amounts storedNo estimated custom pricing
Subscription intelligencePlan Fit Radar
Verified data coverage40%
1
SemrushMixed
Partially verified2
SimilarwebMixed
Partially verified3
AhrefsFreemium
Verified4
SE RankingMixed
Verified5
MozVerify
Needs verificationOfficial pricing details captured in the data model
Only stored when verified from official sources
Sales or enterprise scoping may affect final cost
Tool pricing profiles
Every subscription model has a different pressure point
A cheap plan can become expensive when projects, users, tracked keywords, reports, exports, or content credits run out too quickly.
Mixed
Partially verifiedSemrush
Check current Semrush SEO and AI Search plans
Best evaluated by projects, tracked keywords, reports, add-on toolkits, and seat needs.
Semrush SEO pricing was reviewed on the official SEO Toolkit pricing page. This dataset stores trial and buying-model context, but exact plan amounts are not stored until the public plan table is manually captured in a stable official source.
monthlyannualcustomcustom quotepublic pricing
- Projects
- Project limits vary by current Semrush plan and toolkit.
- Tracked keywords
- Tracked keyword limits vary by current plan and should be verified before subscribing.
Mixed
Partially verifiedSimilarweb
Trial or custom scoping path depending on package
Best evaluated with sales when traffic intelligence, market data, exports, or API access are core requirements.
Similarweb Web Intelligence pricing is sales-assisted for business packages, with trial and self-service paths also referenced for individuals and smaller teams. Exact package pricing is not stored. Verify custom terms, region, users, exports, API, and historical data before buying.
monthlyannualcustomcustom quotepublic pricing
- Projects
- Workspace and market/project access depends on package scoping.
- Tracked keywords
- Keyword and SEO limits depend on the specific Similarweb product package.
Freemium
VerifiedAhrefs
$29/mo Starter; core plans start at $129/mo
Standard is often the first serious comparison point when keyword tracking, history, and broader research limits matter.
Ahrefs public plan prices are stored in USD from the official pricing page. Regional billing, taxes, add-ons, annual savings, and current limits should be verified before subscribing.
monthlyannualcustomcustom quotepublic pricing
- Projects
- Verified public limits include 5, 20, 50, and 100 projects across Lite through Enterprise.
- Tracked keywords
- Verified public limits include 750, 2,000, 5,000, and 10,000 tracked keywords across major plans.
Mixed
VerifiedSE Ranking
Core shown at EUR 87.20/mo on annual billing; monthly option listed at EUR 109.00/mo
Growth is the stronger comparison point for agencies because it raises project, seat, keyword, crawl, and API limits.
Verified in EUR for the recorded locale during the June 20, 2026 check. Regional pricing may differ; verify pricing for your billing country.
monthlyannualcustomcustom quotepublic pricing
- Projects
- Verified public limits include 10 projects on Core and 30 projects on Growth.
- Tracked keywords
- Verified public limits include 2,000 keywords on Core and 5,000 on Growth.
Verify
Needs verificationMoz
Verify current Moz Pro pricing
Useful to compare when beginner-friendly reports, education, and familiar SEO metrics matter.
Pricing can vary by billing country, package, and current terms. Verify pricing for your billing country before subscribing.
unknown
- Projects
- Campaign, site, and crawl limits need verification from official Moz pricing.
- Tracked keywords
- Tracked keyword limits need verification from official Moz pricing.
Verify
Needs verificationSerpstat
Verify current Serpstat pricing
Compare Serpstat when a broad all-in-one SEO suite is needed at a value-oriented budget.
Pricing can vary by billing country, package, and current terms. Verify pricing for your billing country before subscribing.
unknown
- Projects
- Project and credit limits need official verification.
- Tracked keywords
- Rank tracking and keyword limit terms need official verification.
Verify
Needs verificationSpyFu
Verify current SpyFu pricing
Compare SpyFu when PPC and competitor keyword intelligence are the main buying job.
Pricing can vary by billing country, package, and current terms. Verify pricing for your billing country before subscribing.
unknown
- Projects
- Project-style limits need official verification.
- Tracked keywords
- Tracked keyword limits need official verification.
Verify
Needs verificationUbersuggest
Verify current Ubersuggest pricing
Compare Ubersuggest when budget is the main constraint and workflow needs are lighter.
Pricing can vary by billing country, package, and current terms. Verify pricing for your billing country before subscribing.
unknown
- Projects
- Project and competitor limits need official verification.
- Tracked keywords
- Tracked keyword limits need official verification.
Annual licence
VerifiedScreaming Frog
Free up to 500 URLs; paid licence EUR 245/year
Paid licence is the practical benchmark for professional technical audits.
Pricing can vary by billing country, package, and current terms. Verify pricing for your billing country before subscribing.
annualpublic pricing
- Projects
- Desktop crawler workflow is not priced by cloud projects.
- Tracked keywords
- Not a rank tracker; compare against crawl and technical audit needs instead.
Mixed
VerifiedSurfer SEO
Discovery shown at EUR 49/mo billed yearly; Standard shown at EUR 99/mo billed yearly
Standard or Pro are stronger comparison points when content optimization is a recurring workflow.
Pricing can vary by billing country, package, and current terms. Verify pricing for your billing country before subscribing.
annualcustomcustom quotepublic pricing
- Projects
- Content workspace and site/project limits should be verified before agency use.
- Tracked keywords
- Surfer is content-first; tracking limits should be verified for any monitoring workflow.
Pricing matrix
Compare subscriptions by limits, not only price
This matrix separates verified pricing from buyer checks, so future comparison pages can reuse the same source without inventing plan data.
| Tool | Entry path | Model | Free / trial | Users and projects | Tracking and data | Verification |
|---|---|---|---|---|---|---|
| SemrushReviewDetailed guide | Check current Semrush SEO and AI Search plans | Mixed | Semrush publishes free-tool and trial paths, but this dataset does not store exact free-account limits. Official Semrush pricing copy reviewed: seven-day free trial language is published. | Additional users and collaboration terms require current plan verification. Project limits vary by current Semrush plan and toolkit. | Tracked keyword limits vary by current plan and should be verified before subscribing. API access appears as a separate Semrush product area; verify availability for your workflow. | Partially verifiedReviewed 2026-06-24en locale |
| SimilarwebReviewDetailed guide | Trial or custom scoping path depending on package | Mixed | Similarweb describes free data as a high-level sample with limited features and without deeper drill downs. Official Similarweb copy references free-trial and self-service paths; exact trial terms should be verified. | Seat, workspace, and enterprise user terms should be confirmed before purchase. Workspace and market/project access depends on package scoping. | Keyword and SEO limits depend on the specific Similarweb product package. Official FAQ copy says API can be part of customized business packages or purchased as a standalone product through sales. | Partially verifiedReviewed 2026-06-24en locale |
| AhrefsReviewDetailed guide | $29/mo Starter; core plans start at $129/mo | Freemium | Ahrefs publishes a free limited-access path alongside paid plans. Official FAQ copy points buyers to Ahrefs Free for limited access rather than a paid free-trial claim. | Verified public copy lists 1 included user on Lite, Standard, and Advanced, with extra users priced by plan; verify current user terms before purchase. Verified public limits include 5, 20, 50, and 100 projects across Lite through Enterprise. | Verified public limits include 750, 2,000, 5,000, and 10,000 tracked keywords across major plans. API and enterprise requirements should be checked before buying. | VerifiedReviewed 2026-06-24en locale |
| SE RankingReview | Core shown at EUR 87.20/mo on annual billing; monthly option listed at EUR 109.00/mo | Mixed | No free forever plan is stored; official pricing copy reviewed for free trial language. SE Ranking publishes a free 14-day trial path and no-credit-card language. | Official pricing page lists extra manager seats from EUR 14.40; verify current seat pricing before purchase. Verified public limits include 10 projects on Core and 30 projects on Growth. | Verified public limits include 2,000 keywords on Core and 5,000 on Growth. Verified public copy includes API credit limits for Core and Growth. | VerifiedReviewed 2026-06-20en locale |
| MozReview | Verify current Moz Pro pricing | Verify | Moz offers free SEO tools, but this canonical dataset has not verified current Moz Pro free or trial terms. Trial terms need official verification before being shown as an exact claim. | Seat terms need verification from official Moz pricing. Campaign, site, and crawl limits need verification from official Moz pricing. | Tracked keyword limits need verification from official Moz pricing. Moz API is a separate buying consideration; verify whether it is included or separate. | Needs verificationReviewed 2026-06-18Locale varies |
| SerpstatReview | Verify current Serpstat pricing | Verify | Free-plan details need official verification. Trial terms need official verification before being shown as an exact claim. | Seat and team terms need official verification. Project and credit limits need official verification. | Rank tracking and keyword limit terms need official verification. API access terms need official verification. | Needs verificationReviewed 2026-06-18Locale varies |
| SpyFuReview | Verify current SpyFu pricing | Verify | Free access terms need official verification. Trial and guarantee terms need official verification. | Team seat terms need official verification. Project-style limits need official verification. | Tracked keyword limits need official verification. API access needs official verification. | Needs verificationReviewed 2026-06-18Locale varies |
| UbersuggestReview | Verify current Ubersuggest pricing | Verify | Free usage terms need official verification. Trial terms need official verification. | Seat terms need official verification. Project and competitor limits need official verification. | Tracked keyword limits need official verification. API availability needs official verification. | Needs verificationReviewed 2026-06-18Locale varies |
| Screaming FrogReview | Free up to 500 URLs; paid licence EUR 245/year | Annual licence | Free version crawls up to 500 URLs and excludes some advanced paid features. No trial term is stored; the free version is the verified evaluation path. | Licences are per user; official bulk discount tiers begin at 5 licences. Desktop crawler workflow is not priced by cloud projects. | Not a rank tracker; compare against crawl and technical audit needs instead. API integrations are feature-level considerations; verify current paid feature list. | VerifiedReviewed 2026-06-18Locale varies |
| Surfer SEOReview | Discovery shown at EUR 49/mo billed yearly; Standard shown at EUR 99/mo billed yearly | Mixed | No free forever plan is stored in this dataset. Trial terms were not stored as exact data; verify current Surfer checkout terms before subscribing. | User and organization terms should be checked against current Surfer plan details. Content workspace and site/project limits should be verified before agency use. | Surfer is content-first; tracking limits should be verified for any monitoring workflow. API and integration terms should be verified for content operations. | VerifiedReviewed 2026-06-18Locale varies |
SemrushPartially verifiedCheck current Semrush SEO and AI Search plans
Semrush SEO pricing was reviewed on the official SEO Toolkit pricing page. This dataset stores trial and buying-model context, but exact plan amounts are not stored until the public plan table is manually captured in a stable official source.
Detailed pricing guide- Model
- Mixed
- Limits to check
- Project limits vary by current Semrush plan and toolkit. Tracked keyword limits vary by current plan and should be verified before subscribing.
SimilarwebPartially verifiedTrial or custom scoping path depending on package
Similarweb Web Intelligence pricing is sales-assisted for business packages, with trial and self-service paths also referenced for individuals and smaller teams. Exact package pricing is not stored. Verify custom terms, region, users, exports, API, and historical data before buying.
Detailed pricing guide- Model
- Mixed
- Limits to check
- Workspace and market/project access depends on package scoping. Keyword and SEO limits depend on the specific Similarweb product package.
AhrefsVerified$29/mo Starter; core plans start at $129/mo
Ahrefs public plan prices are stored in USD from the official pricing page. Regional billing, taxes, add-ons, annual savings, and current limits should be verified before subscribing.
Detailed pricing guide- Model
- Freemium
- Limits to check
- Verified public limits include 5, 20, 50, and 100 projects across Lite through Enterprise. Verified public limits include 750, 2,000, 5,000, and 10,000 tracked keywords across major plans.
SE RankingVerifiedCore shown at EUR 87.20/mo on annual billing; monthly option listed at EUR 109.00/mo
Verified in EUR for the recorded locale during the June 20, 2026 check. Regional pricing may differ; verify pricing for your billing country.
- Model
- Mixed
- Limits to check
- Verified public limits include 10 projects on Core and 30 projects on Growth. Verified public limits include 2,000 keywords on Core and 5,000 on Growth.
MozNeeds verificationVerify current Moz Pro pricing
Pricing can vary by billing country, package, and current terms. Verify pricing for your billing country before subscribing.
- Model
- Verify
- Limits to check
- Campaign, site, and crawl limits need verification from official Moz pricing. Tracked keyword limits need verification from official Moz pricing.
SerpstatNeeds verificationVerify current Serpstat pricing
Pricing can vary by billing country, package, and current terms. Verify pricing for your billing country before subscribing.
- Model
- Verify
- Limits to check
- Project and credit limits need official verification. Rank tracking and keyword limit terms need official verification.
SpyFuNeeds verificationVerify current SpyFu pricing
Pricing can vary by billing country, package, and current terms. Verify pricing for your billing country before subscribing.
- Model
- Verify
- Limits to check
- Project-style limits need official verification. Tracked keyword limits need official verification.
UbersuggestNeeds verificationVerify current Ubersuggest pricing
Pricing can vary by billing country, package, and current terms. Verify pricing for your billing country before subscribing.
- Model
- Verify
- Limits to check
- Project and competitor limits need official verification. Tracked keyword limits need official verification.
Screaming FrogVerifiedFree up to 500 URLs; paid licence EUR 245/year
Pricing can vary by billing country, package, and current terms. Verify pricing for your billing country before subscribing.
- Model
- Annual licence
- Limits to check
- Desktop crawler workflow is not priced by cloud projects. Not a rank tracker; compare against crawl and technical audit needs instead.
Surfer SEOVerifiedDiscovery shown at EUR 49/mo billed yearly; Standard shown at EUR 99/mo billed yearly
Pricing can vary by billing country, package, and current terms. Verify pricing for your billing country before subscribing.
- Model
- Mixed
- Limits to check
- Content workspace and site/project limits should be verified before agency use. Surfer is content-first; tracking limits should be verified for any monitoring workflow.
Plan-level details
Verified amounts stay attached to their plan record
Missing prices are intentionally shown as verification tasks, not zeroes. That keeps future money pages honest when pricing changes.
Semrush
Currency needs verification · Official Semrush SEO pricing pageSEO and AI Search plansSEO teams comparing Semrush plan limits
VerifyPartially verifiedSimilarweb
Currency needs verification · Web Intelligence Plans and PricingCurrent Similarweb packagesTeams scoping traffic and market intelligence access
VerifyPartially verifiedAhrefs
USD · Official Ahrefs pricing pageStarterSmall sites and lightweight research
$29/moVerifiedLiteSmall businesses and solo SEO work
$129/moVerifiedStandardSEO consultants and growing teams
$249/moVerifiedAdvancedAgencies and larger in-house teams
$449/moVerifiedEnterpriseLarge teams needing enterprise controls
$1,499/moAnnual commitment requiredSE Ranking
EUR · Verification environmentCoreSmall teams starting structured SEO tracking
€87.20/moAnnual billed monthly-equivalent shown by SE Ranking; monthly option listed at EUR 109.00/moGrowthAgencies and growing SEO teams
€188/moAnnual billed monthly-equivalent shown by SE Ranking; monthly option listed at EUR 235.00/moEnterpriseTeams needing custom limits and pricing
VerifyPartially verifiedMoz
Currency needs verificationMoz Pro current plansBeginner-friendly SEO teams and small businesses
VerifyNeeds verificationSerpstat
Currency needs verificationSerpstat current plansAll-in-one SEO buyers comparing value suites
VerifyNeeds verificationSpyFu
Currency needs verificationSpyFu current plansSEO and PPC competitor research teams
VerifyNeeds verificationUbersuggest
Currency needs verificationUbersuggest current plansBudget SEO buyers and small-site owners
VerifyNeeds verificationScreaming Frog
EURFreeSmall crawls and product evaluation
FreeVerifiedPaid licenceTechnical SEO professionals and audit teams
€245/yrVerified5-9 licencesSmall technical SEO teams
€235/yrBulk licence tierSurfer SEO
EURDiscoveryIndividuals testing content SEO workflows
€49/moBilled yearly monthly-equivalent shown by SurferStandardSmall content teams
€99/moBilled yearly monthly-equivalent shown by SurferProGrowing content teams and agencies
€182/moBilled yearly monthly-equivalent shown by SurferPeace of MindTeams needing larger content operations
€299/moBilled yearly monthly-equivalent shown by SurferEnterpriseEnterprise content operations
€999/moTailored package pricing shown by SurferDetailed pricing guides
Go deeper on the tools buyers compare most
These guides reuse the same pricing data shown above, then explain plan fit, cost drivers, billing questions, limits to verify, and alternatives for each tool.
SemrushPartially verified
Plan verification status, suite scope, add-ons, projects, reports, and alternatives.
Read Semrush pricing guideSimilarwebPartially verified
Package scoping, traffic intelligence, exports, API, users, and data-access checks.
Read Similarweb pricing guideAhrefsVerified
Verified public plan data, limits, users, credits, annual terms, and alternatives.
Read Ahrefs pricing guideSubscription analysis
Use the same buyer checks before every SEO software purchase
The monthly price is only the first row. The right subscription also depends on how many websites, users, keywords, crawls, reports, exports, documents, and API calls your workflow needs.
Projects and websitesTracked keywordsUser seatsReports and exportsAPI accessHistorical dataCrawl or audit creditsAI/content credits
Solo SEO or small siteStart by checking budget tools and only move up when limits block your workflow.
Ubersuggest: Verify current Ubersuggest pricing- Daily research limits
- Tracked keywords
- Site audit size
Agency managing clientsCompare projects, seats, reports, rank tracking, and client-ready outputs before price.
SE Ranking: Core shown at EUR 87.20/mo on annual billing; monthly option listed at EUR 109.00/mo- Projects
- Manager seats
- Scheduled reports
Premium SEO execution teamA broader suite can make sense when one subscription replaces multiple tools.
Semrush: Check current Semrush SEO and AI Search plans- Toolkit scope
- Keyword limits
- Reporting workflow
Competitor traffic researchTreat it as data-intelligence spend and verify exports, coverage, and historical access.
Similarweb: Trial or custom scoping path depending on package- Markets
- Exports
- Historical data
Technical SEO auditsAnnual desktop licensing can be cleaner than a cloud suite when crawling is the job.
Screaming Frog: Free up to 500 URLs; paid licence EUR 245/year- User licences
- Crawl needs
- Export workflow
Content SEO workflowDocument allowance, content velocity, and team workflow matter more than suite breadth.
Surfer SEO: Discovery shown at EUR 49/mo billed yearly; Standard shown at EUR 99/mo billed yearly- Documents
- Users
- Content operations
No invented prices, no hidden math
Exact amounts are only shown when they are stored as verified official plan data. Missing numbers stay missing until verified. The page does not estimate custom quotes, convert currencies, infer taxes, or use a build date as a verification date. Read the editorial policy.
Official sources captured
- SemrushPartially verified
- SimilarwebPartially verified
- AhrefsVerified
- SE RankingVerified
- Screaming FrogVerified
- Surfer SEOVerified
Before subscribing
- Verify current plan limits on the official site.
- Check annual renewal, cancellation, and refund terms.
- Ask sales about exports, API, users, and historical data.
- Map the plan to your workflow before clicking a CTA.
- Read how affiliate links work.
Ready to choose?
Find the SEO subscription that fits the work you actually do
Start with budget, team size, websites, ranking needs, and competitor research goals. Then compare tools with a shortlist instead of guessing.
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